Welcome to 4TC, NextGenThoughts’ weekly update on The Culture. Whether you’re an in-the-know hypebeast or a 38 year old mother of three trying to understand what in the hell your kids are talking about at the dinner table, 4TC is the ONLY (ok not the only one but def the best) place to get your culture fix.

#MoneyBags

YUUGE news out of the YouTube world as Floyd Mayweather has announced he will fight Logan Paul in an exhibition boxing match on February 20th.

I’m actually shocked tbh. Paul has been taunting Mayweather for months, but the fight seemed unlikely as an undefeated Mayweather (50-0) has nothing to gain and everything to lose from a bout with the mercurial social media star Logan Paul (0-1).

Paul meanwhile has absolutely nothing to lose in fighting the GOAT of boxing. Just entering the ring will earn him money and fame beyond his wildest dreams. (Also, quick question, is Logan Paul related to Rand Paul? Someone answer that for me please.)

Its a fascinating matchup. Paul was an all-American collegiate wrestler, and sports a significant size advantage over Money Mayweather. Logan Paul stands at 6’2 and somewhere around 180 lbs. Mayweather is only 5’9 and 155 lbs.

But what Floyd lacks in size, he makes up for in experience. Logan Paul’s lone match ended in a loss for the influencer, and his 0-1 record pales in comparison to Floyd’s absurd 50-0. The match is set to be an exhibition, meaning it likely won’t count for Floyd’s record either way.

No matter who wins, the fight is sure to be a huge draw and massive cash cow for both parties. Logan Paul’s 22 million YouTube subscribers will no doubt be tuning in, and Floyd’s fanbase is rabid in their own right. It’s for sure gonna be the combat sport event of the year.

Floyd Mayweather Boxing GIF by Fanmio - Find & Share on GIPHY

Moving on…

#CanYaSmelllllllThatTequila

There’s a large brown man moving fucking weight out of Mexico, and no, it’s not Pablo Escobar.

Billy Walsh Forever

The Rock started his tequila company Teremana earlier in the year, because obviously the pro-wrestler turned blockbuster star wasn’t doing enough, and it’s become a huge success.

In a year that saw DJ land a big role in a superhero movie, catch COVID, and BOUGHT the fucking XFL, his tequila company may have actually been his greatest accomplishment.

Teremana is on pace to sell 300,000 cases in its first year of business. Those are batshit insane numbers, and according to Johnson’s business partner, they could be even higher:

“There’s no question in my mind we could’ve done double what we have done, because we’ve been on allocation, with many major retailers only able to get five cases a month, when they wanted 50 or 100.”

The bottles retail for about $35 and the small-batch production process makes them difficult to mass produce.

I’m a big tequila guy, so personally I can’t wait to get my hands on a bottle and get a little boozed up for the holidays. Three shots of the silver and I’ll be ready to hit the town and give the ladies my signature smolder.

#YasQueen

The Queen’s Gambit is Netflix’s newest frontline series and its already off to a smashing success.

Yas Queen GIF - Find & Share on GIPHY

The show stars Anya Taylor Joy (sup) who plays chess prodigy and potentially drug addicted psychopath Beth Harmon. Personally I like a nice game of Chinese Checkers when I do my drugs. But to each his (her) own.

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Netflix’s newest crown jewel is murdering records as they’ve announced over 62 million households have streamed it in its first 28 days. That makes it the streaming giant’s biggest every scripted series release, beating out fan favorites like The Crown, House of Cards and my personal fav Stranger Things.

As the streaming wars continue and platforms like HBO Max and Hulu continue to bring the heat, Netflix proves time and time again that the OG of the streaming giants still have their fastball. Even with The Office set to leave for rival NBC’s Peacock at the end of the month *dies inside* Netflix is poised to retain its number one spot in the power rankings.

That’s it for the very first addition of #4TC. Tell your friends, your aunts and uncles, your friend’s aunts, your uncles friend’s, your friend’s uncle’s aunts and the weird old guy who always stares at you in the gym. Spread the good word and check back next Monday for the latest edition!

Song of the week: Levitating by Dua Lipa featuring DaBaby. Absolute jam. Sorry FridayBeers, Dua is still my girl.