By, Conor Dunleavy
Social Networking Sites (SNS) have made an increasing effort in the last few years to optimize on the benefits of live streaming. Facebook encouraged people to “go live” with their daily lives, snapchat uses your pictures and videos to communicate one-on-one and with the public, and now Twitter.
Twitter has always been looked at as a “live feed” of the people and accounts you follow. Posts from all across the world can instantaneously show up on your twitter feed, keeping you updated to the second. Twitter reenforced the benefits of live feeds and streams with their deal in April.
“The National Football League (NFL) announced that it has selected Twitter (NYSE:TWTR) as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience across devices and for free during the course of the 2016 NFL Regular Season” (National Football League).
As more and more users move away from the use of cable, companies such as Netflix and HBO Go have thrived with their internet streaming services. Twitter cashed in on the evolving times of television and wrapped up their deal with the NFL on the terms of $10 million for 10 games.
The first Thursday night game broadcasted on Twitter was the New York Jets vs. Buffalo Bills. Those who weren’t cemented in front of their Televisions were able to watch the entire game from their laptops or smartphones right on Twitter. According to Forbes, 2.3 million people viewed the game on Twitter worldwide, with an average watch time of 22 minutes per viewer.
Along with the game itself, Twitter used tweets to their advantage, having a stream of tweets from people watching the game scrolling on the side of the screen. By doing so, Twitter implements their live communication to the live football game, crossing media channels to usher in an era of interactive live events.
Recent analytics suggest that Twitter’s average viewer count is lower than they’d like, hovering at around 250,000 at any given time during the game. Regardless, a large chunk of revenue is from Ad packages, which for all 10 games are in the range of $1 million to $8 million.
The service is still new and it’s tough to say how successful the deal will be; but either way it’s a new and fun way to spend your Thursday nights.
Forbes. Forbes Magazine, n.d. Web. 23 Sept. 2016.
National Football League and Twitter Announce Streaming Partnership for Thursday Night Football //.” National Football League and Twitter Announce Streaming Partnership for Thursday Night Football. N.p., n.d. Web. 19 Sept. 2016.